Once you’ve submitted an inquiry through my booking form, I’ll carefully review your project to ensure it’s the right fit. If it aligns, we’ll schedule a Discovery Call—the exciting first step in bringing your vision to life.
This call is all about connection and clarity. Together, we’ll dive into your goals, target audience, and the "why" behind your project. I’ll ask insightful questions to uncover the heart of your vision, desired outcomes, and the value you want this project to deliver. Think of it as a relaxed, productive conversation to get us both inspired and aligned.
Following our chat, I’ll craft a detailed project proposal outlining the agreed deliverables, scope of work, and timeline. Once you’re happy with the plan, you’ll gain access to my Notion Client Portal. From there, we’ll finalize the contract and process a 50% deposit invoice—securing everything we need to officially kickstart the creative process!
Brand Strategy &
Creative Direction
Depending on the tailored package for your business, this stage often begins with a Strategy Call, where we delve deeper into defining your brand’s essence. Together, we’ll explore your brand’s purpose, target audience, positioning, and personality to ensure every design decision aligns with your goals. After the call, I’ll dive into thorough research to uncover design styles that best suit your strategy and vision.This call is all about connection and clarity. Together, we’ll dive into your goals, target audience, and the "why" behind your project. I’ll ask insightful questions to uncover the heart of your vision, desired outcomes, and the value you want this project to deliver. Think of it as a relaxed, productive conversation to get us both inspired and aligned.
From this research, I’ll create 2–3 Style Direction Moodboards that outline potential typography, color palettes, and layout styles. These moodboards serve as visual guides, showcasing different creative directions for your brand’s look and feel. They allow us to establish a shared vision and clarify the aesthetic foundation before moving forward. Once you’ve chosen the style direction that resonates most with you, we’ll lock in those decisions, paving the way for the creation phase, where your brand’s identity will truly take shape.
I begin the design process by fully immersing myself in the project, using the insights gathered from the Brand Strategy and Briefing Questionnaire. This is when I start brainstorming concepts, sketching ideas, and exploring various design directions that align with your business objectives and personal preferences.
The sketching stage is where I dedicate a significant amount of time to developing initial ideas. This part is crucial as it allows me to clear out any generic thoughts and get to those breakthrough, "eureka" moments that will truly set your brand apart.
As I refine the concepts, I experiment with different color schemes, typography, imagery, and layout compositions, continuously iterating to ensure the design aligns perfectly with your brand’s strategy and vision. This phase is all about creative exploration and building a strong visual foundation that will resonate with your audience and reflect your brand’s unique identity.
The culmination of the creation stage is the Concept Presentation, where I’ll present your brand identity over a call. I’ll walk you through a detailed brand presentation, showcasing the design’s evolution and explaining the thought process behind every decision made. This is a chance for us to review the concept together, discuss your feedback, and make sure the design aligns with your vision before finalizing it.
As part of my packages, I offer 2 rounds of revisions to perfect the concept. If the direction needs a major shift or if a completely new concept is required, that’s also included. My goal is to ensure the final design truly resonates with you, meets your objectives, and is ready to represent your brand with confidence.
Finalise & Off - Boarding
After receiving your feedback from the Showcase Call, I’ll carefully address any revisions, fine-tuning the design to match your preferences. Once you’ve signed off on the final concept and the remaining 50% invoice is settled, I’ll begin creating your comprehensive brand guidelines document. This will serve as a valuable reference to ensure your brand stays consistent across all platforms and materials.
I’ll also prepare and package all the final design assets in every file format you’ll need for both web and print. At this stage, I’ll ask for your final feedback on the design journey and our collaboration to ensure everything has met your expectations.
With your brand now fully developed, you’ll be ready to take on the world with a stunning identity that speaks to your audience!